Free white paper
How much is your book of business worth?
What buyers pay for a life, health and Medicare practice, what drives the multiple, and how to get your numbers ready before you sell.
- 2026 valuation multiples by line of business
- Why Medicare books are valued differently
- What raises and lowers your price
- A checklist to get your numbers ready
Get the free white paper
Fill out the form and your copy is ready right away.
What's inside
A practical guide to valuing your practice, written for life, health and Medicare agents.
Six short pages with the numbers buyers actually use, and the sources behind them.
Three ways buyers value a practice
Revenue multiples, EBITDA multiples and policy-by-policy cash flow, and why buyers often run all three and negotiate toward the lowest.
2026 multiples by line
Published ranges for life, term, health, Medicare and whole-agency sales, plus what drives each one.
Medicare-specific factors
CMS commission caps, the Medicare Supplement step-down, agent-of-record transfer rules, overrides and carrier exits.
What raises and lowers value
Retention, carrier concentration, cross-sold households, owner dependence and how clean your commission records are.
A worked example
A hypothetical $218,800 book valued policy by policy, and how far that lands from a flat rule-of-thumb multiple.
Get your numbers ready
A seven-step checklist to reconcile statements, separate overrides, project renewals and confirm carrier transfer rules.
Buyers pay more for books with clean records.
AgencyComp's Missing Commission, Projected vs Actual, Revenue Projection and Analytics reports show exactly what each carrier pays you, policy by policy, from the statements you already receive.
Schedule a Demo